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A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates AgEcon
McAdams, Callie P.; Palma, Marco A.; Ishdorj, Ariun; Hall, Charles R..
A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas. Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products. Ready-to-eat and juice products were preferred to whole fruit products. Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-pay; Pomegranate; Experimental auction; Ranking; Health; Novel product; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/103682
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A NONPARAMETRIC TEST OF ADVERTISING'S EFFECTIVENESS AgEcon
Chalfant, James A.; Eshel, Dafna M. Disegni.
Nonparametric demand analysis uses axioms of revealed preference to test a data set for compatibility with the hypothesis of stable preferences. Previous applications have tested for the presence of structural change using this approach. This paper shows how to include demand shifters such as advertising in the analysis. It is shown that the implied results for changes in tastes depend on restrictions on advertising's effects.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2001 URL: http://purl.umn.edu/20529
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A NORMATIVE APPROACH TO THE OPERATION OF THE NEW SOUTH WALES MILK BOARD AgEcon
Harris, Tom; Candler, Wilfred V..
The New South Wa1es Milk Board was brought into being in 1929, as a result of producer action, to bring order into a highly disorganised market situation. The retailing of milk had been extremely competitive, milk supply and hence milk price had been erratic and hygiene had been a matter of caveat emptor. (1) The Board was without effective powers until the Milk Act, 1931, after which prices were stabilised, inspection of dairies was introduced and in general reasonable standards of hygiene were established. Initially whole milk quotas were allocated to factories. However, in the early 1950's it was found that despite a marked expansion of the milk zone, and despite a marked increase in price, the factory quota system still failed to produce sufficient...
Tipo: Journal Article Palavras-chave: Livestock Production/Industries; Marketing.
Ano: 1960 URL: http://purl.umn.edu/22778
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A NOTE ON BIAS IN THE ESTIMATED EFFECTS OF BEEF IMPORTS ON U.S. MEAT PRICES AgEcon
Ryan, Timothy J..
The impact of beef imports on United States meat prices is a highly emotional and controversial issue. Congressmen representing urban districts, and to a lesser extent the Administration, look towards beef imports as a way of containing rapid increases in meat prices. Congressmen and Senators from beef-producing States regard beef imports as a direct attack on the U.S. beef-producing industry. These differing views are being reconciled through Congress considering amendments to the Meat Import Law (Public Law 88-482). The impacts and the amendments are of vital interest to Australia because about 25 per cent of Australia's beef production is sold on the lucrative U.S. market. In this note it is argued that, in general, the reported impacts on U.S. meat...
Tipo: Journal Article Palavras-chave: International Relations/Trade; Marketing.
Ano: 1980 URL: http://purl.umn.edu/23065
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A Note on the Attitudes of Retailers to Beef Carcass Classification AgEcon
Wilson, T.D.; Wissemann, A.F..
The benefits of an objective method of describing beef carcasses are being investigated through trials at several Australian abattoirs. This paper reports the results of an attitudinal study carried out with the beef retailers who trade with one of these abattoirs. Most retailers surveyed were receptive to the idea of an objective classification system and felt that it would be useful to them in carcass trading. However, other findings raised doubts about the ability of the system being trialed to meet their requirements. The results had a number of implications for the planning of specific aspects of this classification trial.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1981 URL: http://purl.umn.edu/12251
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A Note on the Effects of Non-Transferable Quotas on Supply Functions AgEcon
Alston, Julian M..
Marketing systems using non-transferable or imperfectly transferable quotas induce shifts in supply as well as shifts along supply functions. There are social costs associated with these shifts which are additional to those normally recognised in the literature. To reduce the size of the shifts in supply and the social costs, quotas should he efficiently transferable.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1981 URL: http://purl.umn.edu/12238
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A NOTE ON THE EFFECTS ON YIELDS OF SHIFTS IN THE AUSTRALIAN WHEAT BELT AgEcon
Brennan, John P.; Spohr, Lorraine J..
Tipo: Journal Article Palavras-chave: Marketing; Productivity Analysis.
Ano: 1985 URL: http://purl.umn.edu/22326
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A PISCICULTURA NO BRASIL: UM ESTUDO SOBRE A PRODUÇÃO E COMERCIALIZAÇÃO DE “OREOCHROMIS NILOTICUS” AgEcon
Pizaia, Marcia Goncalves; Camara, Marcia Regina Gabardo da; Santana, Maria Aparecida; Alves, Rozane.
Este estudo investiga a viabilidade de Produção e Comercialização de Tilápia do Nilo por pequenos produtores Paranaenses. Atualmente a Tilápia do Nilo é uma das espécies mais popular do país, sendo cultivada em vinte e dois estados brasileiros. Neste trabalho discutem-se os principais aspectos da piscicultura no país, analisando o período de 1995 a 2003. A partir deste estudo foi possível averiguar nas propriedades estudadas que os baixos custos com manutenções e manejos facilitados não prejudicam as outras atividades da propriedade, permitindo que a criação de tilápia tenha uma boa perspectiva de expansão entre os produtores. O custo total de produção obtido na produção de tilápia foi em torno de R$ 82.250,00 por ano. Os criadores conseguem vender o quilo...
Tipo: Conference Paper or Presentation Palavras-chave: Cultivo de tilápias; Custos de produção; “Oreochromis niloticus”; Cultivation of tilapia; Costs of production; Livestock Production/Industries; Marketing.
Ano: 2008 URL: http://purl.umn.edu/109999
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A Practical Guide to Market Assessment AgEcon
Taylor, Roy Justin; Sterns, James A..
The authors address the fundamental question, "How does one analyze the potential of a given product for a given market?" A review of the literature suggests that numerous authors have proposed a relatively consistent set of questions that need to be addressed, information sought and key issues to consider when conducting market assessments. The goal of this paper is to review this literature and assemble a set of references that provide insights on how to analyze the market potential of agricultural and food products. This process is of growing importance as U.S. agricultural producers and processors seek to market differentiated products, seek out direct marketing opportunities and focus on meeting consumer preferences for food product attributes.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2005 URL: http://purl.umn.edu/19302
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A PREHEDGING STRATEGY FOR THE FEEDLOT OPERATION AgEcon
Spahr, Ronald W.; Sawaya, William J..
During recent years, the feeder cattle industry has experienced financial instability. This paper provides a possible marketing strategy that may help reduce this financial instability by providing a Prehedging Strategy for the feedlot operator. The Prehedging Strategy establishes a dynamic hedge on the major factors of production of the feed lot operator and is shown to provide higher average returns and lower financial risk.
Tipo: Journal Article Palavras-chave: Livestock Production/Industries; Marketing.
Ano: 1981 URL: http://purl.umn.edu/32076
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A PRELIMINARY ANALYSIS OF AGRICULTURAL MARKETING CHARACTERISTICS OF FARMERS IN THE EASTERN REGION OF UPPER VOLTA AgEcon
Ouedraogo, Ismael S..
This paper aims at deepening and understanding of the agricultural marketing characteristics of farmers in the Eastern region of Upper Volta, West Africa. This work was requested by the Eastern Regional Development Organization (ORD) of the Voltaic government and the local U.S. AID Mission to provide some early guidepoints in the preparation of proposals for a major multi-donor integrated rural development project. The paper analyzes, at the farmer's level, utilization of crops, sales of purchases of crops and animals, other marketing transactions of farmers (trading in crops, processing of crops, gathering of fruit and nuts), and farmer's level of participation in the marketing system.
Tipo: Thesis or Dissertation Palavras-chave: Marketing.
Ano: 1980 URL: http://purl.umn.edu/11054
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A Preliminary Study of the International Marketing of Shrimp AgEcon
Castellini, Alessandra; Ragazzoni, Alessandro; Valentini, T..
This paper aims to supply a comprehensive account of a particular sector of the fisheries industry. TH increase of demand for fish products has involved an uncontrolled exploitation of marine reserves and fishing has reached its threshold of biological sustainability. For these reasons, aquaculture has grown in a corresponding manner in the recent past. The present survey starts from these considerations and aims to describe the general situation of world-wide, European and Italian aquaculture and then to examine the farming and marketing of a particular kind of product, Penaeus spp., which significantly affects global production in terms of value but not of quantity.
Tipo: Conference Paper or Presentation Palavras-chave: Aquaculture and Fishery; Shrimp farming; International trade; International Relations/Trade; Livestock Production/Industries; Marketing; Q13; Q17; Q22.
Ano: 2005 URL: http://purl.umn.edu/56077
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A PRIMER for Selecting New Enterprises for Your Farm AgEcon
Woods, Timothy A.; Isaacs, Steven G..
This publication is designed to help producers evaluate new enterprises for their farms of family businesses. It is based on a set of worksheets to help evaluate Profitability, Resource requirements, Information needs, Marketing decisions, Enthusiasm for, and the Risk associated with a new enterprise.
Tipo: Report Palavras-chave: Alternatives; Marketing; Business plan; Diversification; Tobacco; Agribusiness; Marketing.
Ano: 2000 URL: http://purl.umn.edu/42316
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A PRODUÇÃO E COMERCIALIZAÇÃO DA CARNE DE AVESTRUZ PELA COOPERATIVA CPARS E A PERCEPÇÃO DO CONSUMIDOR AgEcon
Ceolin, Alessandra Carla; Pereira, Paulo Rodrigo; Correa, Augusto Faria; Abicht, Alexandre Melo.
Este estudo foi realizado nas propriedades rurais de estrutiocultores da região metropolitana de Porto Alegre, na cooperativa CPARS e com os clientes de uma churrascaria da cidade, com o objetivo de verificar se a carne de avestruz seria bem aceita pelo consumidor e como esse percebe as semelhanças e diferenças dessa carne, além de fornecer subsídios para as estratégias de comercialização da cooperativa. Para execução deste artigo foi realizada uma visita de campo, entrevistas aos produtores rurais e a um gestor da cooperativa, a fim de entender como está sendo a comercialização e divulgação da carne de avestruz. Após, foram realizadas entrevistas, através de questionários a diversos clientes da churrascaria para verificar a percepção do consumidor quanto...
Tipo: Presentation Palavras-chave: Percepção do Consumidor; Marketing; Estrutiocultura; Cooperativismo; Consumer Perception; Marketing; Ostrich Breeders; Co-operativism; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/118715
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A PRODUCER-LEVEL CROSS-HEDGE FOR ROUGH RICE USING WHEAT FUTURES AgEcon
Zacharias, Thomas P.; Lange, Mark D.; Gleason, William J.; Traylor, Harlon D..
This study explores the potential of routine preharvest cross-hedging of rough rice using wheat futures contract prices. A numerical simulation approach combined with risk efficiency analysis evaluates a wide rage of cross-hedging alternatives. Results establish that farm-level cross-hedging can be considered a viable marketing alternative.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1987 URL: http://purl.umn.edu/30201
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A PRODUCER'S WILLINGNESS TO PAY FOR INFORMATION UNDER PRICE UNCERTAINTY: THEORY AND APPLICATION AgEcon
Roe, Terry L.; Antonovitz, Frances.
The theory of the competitive firm under price uncertainty is used to develop a money metric of a producer's willingness to pay for additional information. For a restricted class of utility functions, empirical estimates of the money using secondary data can be derived from the firm's risk averse supply or factor demand function. The procedure is illustrated by an application to an agricultural market.
Tipo: Working or Discussion Paper Palavras-chave: Marketing.
Ano: 1984 URL: http://purl.umn.edu/14013
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A Prospective Analysis of Brazil and the U.S. Biofuel Policies: Impact on Land Use, Greenhouse Gas Emissions, and Social Welfare Using a Spatial Multi-Market Equilibrium Model AgEcon
Nunez, Hector M.; Onal, Hayri; Khanna, Madhu; Chen, Xiaoguang; Huang, Haixiao.
Tipo: Conference Paper or Presentation Palavras-chave: Environmental Economics and Policy; Marketing.
Ano: 2011 URL: http://purl.umn.edu/104019
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A PROSPECTIVE ANALYSIS OF THE POTENTIAL EFFECT OF BIO-ENGINEERED GRAINS ON COMMODITY MARKETING SYSTEMS AgEcon
Sonka, Steven T.; Schroeder, R. Christopher; Cunningham, Carrie J..
The goal of the analyses described in this paper is to explore market system changes that could result from adoption of bioengineered crops, if that adoption occurs. The analysis results reported are prospective in nature with the overall purpose of identifying questions and key issues, rather than predict specific outcomes.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing; Research and Development/Tech Change/Emerging Technologies.
Ano: 2001 URL: http://purl.umn.edu/20463
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A Qualitative Assessment of the Benefits and Costs of On-Farm Food Safety and Environmental Farm Plans in the Beef Sector AgEcon
Kerr, William A.; Wasylyniuk, Chad R.; Hobbs, Jill E.; Larue, Bruno; Gervais, Jean-Philippe; Gray, Richard S..
This series of six reports entitled: "On-Farm Food Safety and Environmental Farm Plans: Identifying and Classifying Benefits and Costs" was initiated soon after the launch of the Agricultural Policy Framework (APF) in 2002. The APF recognized the importance of food safety and environmental concerns for the future growth of the agriculture and Agri-food sector. For this reason, Agriculture and Agri-Food Canada (AAFC) commissioned this series of reports to develop a conceptual framework to strengthen our understanding of the potential benefit and cost implications of On-farm Food Safety (OFFS) and Environmental Farm Plans (EFP) that were key components of the APF. The reports were prepared by a group of academics with extensive knowledge of the agriculture...
Tipo: Report Palavras-chave: Agribusiness; Agricultural and Food Policy; Environmental Economics and Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Resource /Energy Economics and Policy.
Ano: 2005 URL: http://purl.umn.edu/55299
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A Qualitative Assessment of the Benefits and Costs of On-Farm Food Safety and Environmental Farm Plans in the Dairy Sector AgEcon
Gervais, Jean-Philippe; Larue, Bruno; Hobbs, Jill E.; Kerr, William A.; Gray, Richard S..
This series of six reports entitled: "On-Farm Food Safety and Environmental Farm Plans: Identifying and Classifying Benefits and Costs" was initiated soon after the launch of the Agricultural Policy Framework (APF) in 2002. The APF recognized the importance of food safety and environmental concerns for the future growth of the agriculture and Agri-food sector. For this reason, Agriculture and Agri-Food Canada (AAFC) commissioned this series of reports to develop a conceptual framework to strengthen our understanding of the potential benefit and cost implications of On-farm Food Safety (OFFS) and Environmental Farm Plans (EFP) that were key components of the APF. The reports were prepared by a group of academics with extensive knowledge of the agriculture...
Tipo: Report Palavras-chave: Agribusiness; Agricultural and Food Policy; Environmental Economics and Policy; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Resource /Energy Economics and Policy.
Ano: 2006 URL: http://purl.umn.edu/55301
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